Coty Group asked us to explore the brand territory and imagine several fragrance story telling concepts able to extend the appealing
of the brand Bottega Veneta to a wider target.
The purpose of our work: be clear and attractive among the fragrance market, be true to the brand, meet desire of young women
and boost creativity (packaging, design, communication, campaign…)
The fragrance team of Ferragamo asked us to study how to express the Ferragamo lifestyle in the fragrance business
and how to develop the Tuscan Soul brand (short, middle and long term proposals).
Boucheron asked us to work on the renewing of the positioning and the branding of one of the most iconic jewel of Boucheron
(naming, concept, story telling, visual identity).
For the launch of two new masculine fragrances, Coty Group asked us to imagine several fragrance story telling concepts in order to
create a strong and relevant proposal in the fragrance market and structure creativity at every level (naming, design, fragrance, campaign).
The LVMH brand asked us to explore the brand territory (heritage, products, client experience, communication…).
We proposed a new brand concept « L’Empire des Sentiments » in order to strengthen the brand image.
We also conceived and produced corporate and internal DVD (video, ppt, …) based on the new positioning of the brand to help
all the Chaumet ambassadors around the world to share and communicate the same vision.